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1972 Motobi 2C 125
£ 871.03 (€ 990.00)($ 1,092.07)


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Moto B, later to become MotoBi, was an Italian motorcycle manufacturer active from 1950 to 1974. Since 2009 the brand has been back on the market. Giuseppe Benelli, first founder and technical reference of the homonymous company in Pesaro, after family disagreements about the production, in 1949 decided to leave the company to start his own business as a manufacturer of cars and motorcycles. To this end he founded FAMOSA (acronym of Fabbrica Auto Motocicli Officine Strada Adriatica). In the hopes of Giuseppe Benelli, FAMOSA should have been the natural evolution of the BBC (acronym of Beretta Benelli Castelbarco) which proposed to build utility cars on the prototype designed by Benelli. After Vittorio Valletta's veto, in a short time the dream of building a small car that would challenge the FIATs vanished, and FAMOSA was renamed Moto B, starting motorcycle production. The first model is the 98 B (1950), a single-cylinder two-stroke engine nicknamed "balestrino" because of the rear suspension with half a leaf spring. The MotoBi adventure begins with the "B". A characteristic of the bike is its engine, whose shape is reminiscent of that of an egg. In 1952 the B (in the meantime brought to 125 cm³) is flanked by the Spring Lasting, 200 cm³ twin-cylinder still two-stroke, created to challenge the Benelli Leonessa. The "Spring Lasting" will also win a Milan-Taranto. With 1956 at the two times (Spring Lasting and the new Ardizio, the latter heir of the "B") is flanked by a series of motorcycles with four-stroke engine, always oval in shape: the Imperiale with 125 engine, and the Catria of 175 cm³ (the names were taken from places around Pesaro).

In 1957 Giuseppe Benelli died and his sons Luigi took over the technical direction, supported by the designer Piero Prampolini, and Marco the commercial direction. n 1959 MotoBi introduced itself to the market with its own scooters, the Picnic equipped with a 75cc 4-stroke engine that was fairly popular, later also with a 98 and 125cc 2-stroke engine. At the same time it presents an ambitious 175 cm³ (engine derived from the Catria), which instead did not enjoy much diffusion due to the high cost. In 1962 Benelli and MotoBi came together, maintaining the existing range in production. With the merger, Benelli introduced innovative models into its production, while MotoBi could finally export its models abroad (previously the modest size made this impossible). The first product of the newborn Benelli-MotoBi group is the Sprite 125-200 from 1963, which replaces the Imperiale and Catria models.

  • Exterior Colour Red/White