MODEL HISTORY
Traditionally, pick-up trucks had been basic, utilitarian workhorses, but when Ford introduced its F-Series in January 1948, its intention was to create something that would appeal to a wider audience by being more comfortable and easier to drive.
Ford invested heavily in this new approach, designing a new chassis - its earlier pick-ups had been based on car chassis - and paying particular attention to the quality of the interior and the driving experience. The doors were wider than on previous models, the heating and ventilation systems were improved, the bench seat was adjustable, and the whole cab - dubbed the 'Million Dollar Cab' because of the investment involved - was mounted in such a way that it reduced vibration and noise. Standard equipment included an ashtray, glovebox and a sun-visor for the driver.
The F-Series was an immediate success, and in 1950 Ford sold 346,000 of all types. Assembly was carried out at plants all over the USA, from Edison in New Jersey to Long Beach in California, and it has remained in production ever since. A second-generation line-up was introduced in 1953, and 70 years later Ford announced that it had sold more than 700,000 F-Series trucks during 2023. That made it the best-selling truck in the USA for the 47th consecutive year.
Along the way, the Ford pick-up has become a central part of the American automotive landscape, favoured by celebrities from John Wayne to Lady Gaga, kick-started the monster-truck scene courtesy of Bigfoot, and starred in countless films.
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