Autostorico LLP
Autostorico: Experience, Knowledge, and Expertise
William Cullen's journey in the motor trade began in the 1990s, working under the renowned Terry Cohn at The Fine Motorcar Company. Starting as a trainee, he quickly became a partner in one of Terry’s subsidiary automotive businesses. During this time, he gained extensive expertise in pre-war and post-war sports cars. He had the privilege of participating in prestigious historic motoring events, including the Mille Miglia, Tour Auto, and Goodwood.
His experience extended beyond sales, as he was actively involved in the care and management of iconic vehicles, such as a 1932 Alfa Romeo 8C Monza and numerous pre-war Rolls-Royce and Bentley motorcars. Representing Terry’s automotive interests at world-renowned events like Retromobile, Techno Classica, and Pebble Beach Concours d’Elegance, William built a deep understanding of the classic and collector car industry. Following Terry’s untimely passing in 2001, William shifted his focus towards modern luxury and performance vehicles.
In 2012, he joined a classic and sports car specialist, further honing his knowledge and experience with prestigious brands such as Aston Martin, Ferrari, and Rolls-Royce. These years helped shape the core values that define Autostorico today: exceptional customer service, deep automotive expertise, outstanding value, and a focus on unique and collectable vehicles.
Driven by his passion and extensive industry experience, William founded Autostorico in early 2017, specializing in the acquisition and sale of classic, luxury, and performance motorcars. The company’s success is built on a commitment to delivering an unparalleled customer experience, ensuring that each vehicle is not just a transaction, but a piece of automotive history cherished by its next owner.
